Brand Design
Late Lights Sunderland
The Briefing
This project had as main objective to create a brand for the Sunderland’s version of the event Museums at Night, that happens all over the country promoting cultural entertainment such as music concerts, art installations, shows and so on. The concept of the event is to keep venues opened until later than usual and to give a different lighting experience.
In Sunderland, three venues were chosen to host the event:
The National Glass Centre, the Sunderland Museum and Winter Gardens and the Northern Gallery for Contemporary Art.
A Dynamic Brand
From dawn to dusk the sunlight changes its angle and strength, allowing different lightings on basically everything that’s on the surface of Earth. That fact, along with other influential factors as the seasons or weather, can imply in a wide range of colours and contrast being casted on things.
Morning, Afternoon and Evening palettes, respectively
