1. CREATIVE BRIEF
Client : UNIQA
Product : Uniqa Platform App

2. BRAND DESCRIPTION
UNIQA Insurance is among the leading Romanian general insurances which provides services to over 470,000 customers, providing a full portfolio of products that meet customer's needs and market trends. 

3. PROJECT OVERVIEW
The focus of the platform is to entertain and to engage the user with games in order to involve them in relevant conversations.
After loging in with Facebook, you can recreate the best holiday you had by: choosing location, photos and the friends you've been with and the app will return an animation 
with the summary of your holiday.
You can share this animation on facebook or you cand send it to your friends and after that you are automatically enrolled in the draw for the big prize (a voucher for a trip)

4. OBJECTIVES
- Increase traffic on the new website.
- Sell more Travel policies, as the holiday season approaches. 
- Define a more approachable target
- Find UNIQA a role in their life

5. TARGET AUDIENCE
•    Male & Female
•    18-50 y.o.
•    Urban
•    Income between 2000 lei and 5000 lei
•    High education

6. WIREFRAME
•    1st step – the user picks the starting point of his/her trip
•    2nd step – then adds the friends that joined him/her
•    3rd step – then adds the pictures they took
•    4th step – adds the cities they have been through during that trip
•    Final step – the user gets the video and shares it with his/her friends or on Facebook.

7.  DELIVERABLES
•    3 Landing pages with different visual directions