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    Hamburg-based agency deepblue networks unites a great variety of creative minds under a single roof. The challenge: How do we raise awareness f… Read More
    Hamburg-based agency deepblue networks unites a great variety of creative minds under a single roof. The challenge: How do we raise awareness for deepblue’s »Creative House« and motivate new talents to join their team? We visualized the Creative House by illustrating each of the eight letters of »D E E P B L U E« in an entertaining and distinctive way, inspired by the architectural design of the company’s building. We added tiny characters to every letter, which are all based on real stories of their employees. In this way each letter represents a department and shows fun animations of the everyday work. The letters were published as GIF-animations along with creative and appealing job descriptions on the micro site as well as on Facebook, Twitter and Pinterest. WIRED, Fast Company, Fubiz, Behance and many more featured us: The Creative House went viral and got featured in blogs and magazines all over the world. Thus deepblue raised a lot of awareness – not only as an inspiring employer but also as a leading agency for creative work. Agency: Deepblue Networks Creative Director: Burkhard Müller Illustration: Florian Schommer Characters: Benedikt Bockshecker Animation: Juan, Claramunt, Thorben Ehlers, Leon Friedrich Website: Franziska Gertz Text: Svenja Eggers Read Less
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Awards:
ADC Bronce
Red Dot Design Award
German Design Award Special
Annual Multimedia Award
 
Featured on:
Fast CompanyWIRED, Fubiz, Colossal, Architect Magazine, eye Magazine, Computer Arts Magazine, Desktop Magazine, Design Made in Germany, PAGE Magazin