BACKGROUND
Its Calbee 20th anniversary this year! No matter having Party, OT or any other precious time, this Calbee bag has been staying with us through the past 20 years. It is not only an icon of happiness, but also an icon of sharing.
IDEA
We collaborated with a courier company to repack the items consumer bought online with a giant Calbee bag. So that upon receiving the goods, consumers will be surprise and happy for such an unexpected gift.
We collaborated with a courier company to repack the items consumer bought online with a giant Calbee bag. So that upon receiving the goods, consumers will be surprise and happy for such an unexpected gift.
Combining the happiness of opening Calbee and online shopping package. Open the happiness all at once!
RESULT
During tis campaign, over 10,000 people in Hong Kong received the Calbee Bags. The Calbee bags could be seen everywhere including office, bus or MTR, package pick-up point, etc. many receivers even shared their happiness and excitement in social media, so everyone can feel the joy of opening the giant Calbee!
