О проекте
 
Каждый настоящий ребенок знает, почему родители любят ББР Банк.
Потому что это – «Бобробанк»! То есть бобры там, конечно, не живут, но у банка такое веселое название ББР, почти как «бобер». Поэтому в ББР очень любят этих животных и даже книгу про них сочинили - «Бобропедию»!
Все мамы и папы, которые приходят в банк, получают такую книгу в подарок для своих детей. (Но и сами могут почитать, если захотят.) Там все как в жизни – бобры, стихи и даже банкомат!
 
About project
 
Every child knows why parents like BBR Bank so much!
Because it’s BobroBank (like a “Bank of beavers” but simply in Russian). No, beavers are not living there but BBR name sounds like «бобер» (beaver). Therefore, everyone in the Bank is very fond of beavers and there was even created a book about them - "Bobropediya"!
All moms and dads who come to the bank get a book as a gift for their children. (They can also read it by themselves if they like to). There's everything like in real life – beavers, poems and even an ATM!
Pop-Up Comic BOBROPEDIYA created for the BBR Bank within the "BBR Bank for children" charitable program tells the story of the little-known life aspects
of favorite Bank staff’s pets – cheerful and smart beavers.
Art-direction: Andrey Mordovtsev
Illustration: Artem Kostukevich
Text: Ivan Kvasov
Paper engineering: Gennadii Sukhov, Andrey Mordovtsev, Artem Kostukevich
 
Заказчик: ББР Банк
Исполнитель: Great Advertising Group
Юлия Герасина – менеджер проекта
Андрей Мордовцев – творческий руководитель
Артем Костюкевич – иллюстрации
Геннадий Сухов – инженеринг
Иван Квасов – креатив, тексты
Юлия Подлипаева – тексты
Advertising agency, city: Great Advertising Group, Saint-Petersburg
Art Director: Artem Kostukevich, Gennadiy Sukhov
Executive Creative Director: Andrey Mordovtsev
Copywriter: Ivan Kvasov
Creative idea explanation: Pop-Up Comic BOBROPEDIYA created for the BBR Bank within the ‘BBR Bank for children’ charitable program tells the story of the little-known life aspects of favorite Bank staff’s pets - cheerful and smart beavers ('beaver' in russian are pronounced like 'Bobyor', which is very similar to the bank's name BBR). Pages of the book are filled with funny rhymes like this: On a silent early morning (Oh, this famous parents prank!) Ma and Pa without warning Headed slowly to the Bank.
Bobropediya
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Bobropediya

Pop-up book
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Creative Fields