To launch the most exclusive new club inside the Air Canada Centre, Drake's Sher Club, we notified a select number of season seat holders by sending them invites on vinyl records with a password to a secret website. Those who joined were rewarded with Members Gift Package, including a booklet, a complimentary bottle of Dom Pérignon (custom-labelled with a wax-sealed letter from Drake), and a membership card. I led the art direction for the overall packaging, microsite and photo shoots.
Member invite, business card & welcome gift package
Sher Club parallax microsite (scrolling from bottom to top) with unique URL noted on invites
[ View the Journey to the Top ]
[ View the Journey to the Top ]
