With the purpose of creating a fun, luxurious and intriguing brand. I created 2 ads for this campaign that has an intend to take you “to another world”. I wanted to have a simple symbol that can also be read with the name of the brand. In this case, PLAY. I wanted Play Vodka to be simple and sleek. With black and white colors in the main palette, I was challenged to use the environment to light up the scene of this ads.
SPACE
For this ad, I wanted to create a double spread ad. Thinking that Play Vodka can take you to another world, he is the bottle trying to escape our planet.
FIRE
For this magazine ad, I placed the bottle in a very dangerous and hot environment. Surrounded by fire and heat of this scene, will communicate to the audience that could be a very dangerous but fun night at the nightclub or at your friends party.
