Master Tempo
campain for Jägermeister achieved by Friendly Creative & Strategy Agency
2011 mai
The ’master tempo’ is definitely one of the best friends of the disc jockey. The Dj able to modify the rhythm of the track with a function what does not change the pitch. As a result of the beat is synchronized and none of those sounds like a mouse’s voice. The title refers to this accord and at the same time associates for the Jagermeister
and the ’master’ words.

The basis of the Master Tempo logo is the equalizer which is resolved like the capitals of Master Tempo.
The colors of the equalizer which are orange and red are in perfect harmony with the brand image.
Stick to the brand image the angular shapes are competing against the round shaped Jagermeister logo and the typo supports the whole concept from a classical aspect.

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