Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films. 

 

David Fincher's films have always had a twist, an element you have to work out, that’s why this project aims to make the user engage for the information. In print form, this means a UV finish that “censors” the text until observed from different angles. Digitally: face detection software that knows when a person is looking and changes the poster design accordingly. And a touchpoint to extend the reach of the campaign to a global market through an online interactive web banner, activated by a touch of the screen or the click of a mouse.