Branding and Logo Design
For KEEPERS and Textile Federation of Singapore (2014)
KEEPERS creates experiential retail events to show and tell the work of independent designers, artists and craftsmen across diverse disciplines including fashion, furnishing and food.
The KEEPERS logomark was formed with two elements, arranged to look like the letter K. The key represents a keeper of knowledge, initiation and curiosity, and the flag is a marker of a gathering point.
KEEPERS: Singapore Designer Collective is a collaborative showcase of local designers and artisans from diverse disciplines held in Orchard Road, Singapore. This multifaceted pop-up retail concept store gives visitors access to accessories, design, fashion, food, furniture, and lifestyle products in a single space.
We created a series of posters to market different themes across the months.