Design Brief (Imagined by myself):
Product:
Light and airy ginger ale that doesn’t weigh down your stomach. All natural ingredients and no artificial flavoring.
Light and airy ginger ale that doesn’t weigh down your stomach. All natural ingredients and no artificial flavoring.
Bingo’s Mission Statement:
-Promoting a healthy diet
-Inspiring memorable moments
-Providing a refreshing taste that doesn’t weigh you down.
Company Personality:
Close-knit, family oriented small business that likes to keep things bubbly and fun.
Company History:
Founded in a small town in Colorado, Bingo Homemade Ginger Ale started out in the kitchen of Luanna Darby. She made it for all her friends for some time before deciding to make it a business. She trademarked the recipe and sold it in simply labeled glass bottles to the local grocery store to sell. Her ginger ale now reaches to a variety of small-time grocers in the state of Colorado.
Target Market:
Everyone who drinks carbonated beverages.
Competition:
Canada Dry and Schweppes along with other brand name sodas. Bingo is different in that their ginger ale is homemade and
uses no artificial flavoring.
Packaging:
-Bingo wants a clean design that conveys a sense of the natural while also looking fun and light.
-Their logo will be used on the bottle labels, bottle-holders, business cards, stationery, etc.
-They want a new logo so that their brand will look new and fresh on the shelves next to their competitors. It is time for an
update and a more professional-looking brand.
Some Thumbnails:
The Final Product:
