Original Fuel 1.0
New Fuel 2.0
After many iterations back and forth with our CEO and CMO, a final design was reached. From Illustrator file to final production, I had my hand in all processes.
With an updated formula and label, we were free to remarket as essentially a new product. The label is a semi-gloss white, with transparency through the "Fuel" Label. It also contains an updated graphic on the rear showing directions and nutritonal facts.