The University of Newcastle Association of Pharmacy Students (UoNAPS) required a "fun and simple" logo that could be used on t-shirts, posters and other promotional materials.  The design needed to be black and white, however the brief stated that they were open to a couple of other colours being used, and that the school colour was purple.   The brief was open to all creative students.
Being a busy student juggling course work and an internship, I set myself a limit of time to answer this brief.  First, I brainstormed ideas on the bus home from work (20 mins).  I thought about what I (a layperson) associated with pharmacy; and what people within the industry associate with pharmacy.  Appologies to all in the profession, but the Bowl of Hygieia did remind me of a martini glass. With a snake.
From my sketches I set myself two hours to work in Illustrator and refine the elements of the roughs that I thought were working, and create a proposal for UoNAPS with a few mockups.  This was the core logo that I developed, and provided the association with some variations that could be used depending on context.
For situations where the logo is printed at a large size, the full name of the association can be included.
T-shirt and Stationery Mock-ups can be found at GraphicBurger.
UoNAPS Logo
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UoNAPS Logo

The University of Newcastle Association of Pharmacy Students needed a simple logo for promotional material.
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