CLIENT /
NGCR - Chemical Technologies and Innovations is a russian company based in Portugal. Specialized in wastewater treatment machinery, fire extinguishing systems and industrial equipment for energy savings.
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NGCR - Tecnologias Químicas e Inovações é uma é uma empresa russa sedeada em Portugal. Especializa-se em máquinas de tratamento de águas residuais, equipamentos de combate a incêndios e aparelhos para obter poupança de energia em termos industriais.
PROJECT GOALS /
The main goal is to improve brand image.
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O objectivo principal é melhorar a imagem da marca.
NGCR - Chemical Technologies and Innovations is a russian company based in Portugal. Specialized in wastewater treatment machinery, fire extinguishing systems and industrial equipment for energy savings.
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NGCR - Tecnologias Químicas e Inovações é uma é uma empresa russa sedeada em Portugal. Especializa-se em máquinas de tratamento de águas residuais, equipamentos de combate a incêndios e aparelhos para obter poupança de energia em termos industriais.
PROJECT GOALS /
The main goal is to improve brand image.
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O objectivo principal é melhorar a imagem da marca.
CREATIVE SOLUTION /
The old NGCR logo was very outdated, difficult to read and difficult to use. The idea was to create a new logo that still has an industrial look, but also has a touch of nature to it. After extensive research, we decided to choose a tube resembling typeface combined with a small leaf. In order not to stray too far from the old brand image the primary colour was kept in blue family of colours. And since we are adding eco-friendly brand characteristic green became our secondary colour. In the end, the new identity shows much better the NGCR philosophy than the old one did.
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The old NGCR logo was very outdated, difficult to read and difficult to use. The idea was to create a new logo that still has an industrial look, but also has a touch of nature to it. After extensive research, we decided to choose a tube resembling typeface combined with a small leaf. In order not to stray too far from the old brand image the primary colour was kept in blue family of colours. And since we are adding eco-friendly brand characteristic green became our secondary colour. In the end, the new identity shows much better the NGCR philosophy than the old one did.
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O logotipo antigo da NGCR era muito desatualizado, pouco legível e dificil de usar. A idéia era criar um novo logotipo que ainda tenha uma aparência industrial, mas também tenha um toque da natureza. Após uma investigação aprofundada, optamos por escolher um tipo de letra que assemelha-se com tubos, conjugando-o com uma pequena folha. Para não se afastar muito da imagem antiga de marca mantivemos a cor principal nos azuis. E já que estamos a adicionar a caracteristica eco-friendly da marca o verde passou a ser a cor secundária. No final, a nova identidade demonstra muito melhor a filosofia da NGCR do que a antiga fez.
PROJECT TEAM /
Art Director & Designer: Maria Soloveva
Art Director & Designer: Maria Soloveva
Copywriter & Marketeer: Kateryna Savchenko
COMPLETED /
March 2014
March 2014
