As Fresh Encounter began this new grocery concept, I was challenged to create a name and look that complimented the company's existing logos and color scheme, yet still looked like a separate entity.

 

The name, "Market Express," was picked to reflect that the store would be not as big as a grocery store, but with more fresh meat and produce than a convenience store.

 

In this design, I used the same fonts that were in existing logos, but used different shades of the signature colors.