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    Led by CUBOCC, Unilever launched Grow With Us, a global project focused in showing each step of the cultivation process of Hellmann's Ketchup tom… Read More
    Led by CUBOCC, Unilever launched Grow With Us, a global project focused in showing each step of the cultivation process of Hellmann's Ketchup tomatoes, in which people can interact directly with the farmers that harvests the crops. For the first time ever, Hellmann’s invited everyone to join its connected tomato farm to follow the sustainable production process of the ketchup. During ten days, users were able to interact with the farmers and follow the everything via a livestream feed from cameras placed in the farmer's hats. An opportunity to track, verify and participate in the next tomato harvest. Read Less
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Member Company: CUBOCC
Member Website: cubo.cc
Client: Hellmann’s
Project link: Click here
PROJECT DESCRIPTION
 
Led by CUBOCC, Unilever launched Grow With Us, a global project focused in showing each step of the cultivation process of Hellmann's Ketchup tomatoes, in which people can interact directly with the farmers that harvests the crops.
For the first time ever, Hellmann’s invited everyone to join its connected tomato farm to follow the sustainable production process of the ketchup. During ten days, users were able to interact with the farmers and follow the everything via a livestream feed from cameras placed in the farmer's hats. An opportunity to track, verify and participate in the next tomato harvest.
 
This Showcase was originally featured on The SoDA Report (Vol.1 2015). Click here to download the full report or visit SoDA's website.