The goal: To create the most talked about fan experience at Levi’s stadium with a one of kind branded experience for the Pepsi Fan Deck. It must be an attraction within an attraction that becomes the “must visit” destination within Levi’s stadium for fans and visitors. And most importantly, amplify the fan experience rather than interrupt it.
Branded Seating + Tables – High boy Pepsi can tables, Pepsi bottle cap lounge seating and picnic tables ensure fans have a place to enjoy their refreshments from the concession stands.
Legends of Now Photo Opportunity – Fans can snap their selfie with their favorite player. Life-sized cut outs in full game mode span the back of the camera booth.
12-Pack of Fans – Through social contests, fans have a chance to score the best seats in the house – in the 12-pack of Fans on the Pepsi fan Deck.
Pepsi Cup – Entrance from the escalators through a Pepsi cup tunnel.
Instagram Wall – A dimensional collage of Pepsi lifestyle images, 49ers shots and 4 monitors with Instagram feed from fan’s game day experiences is displayed along the full back wall.
