Heart warming films for the Fundação Rui Osório de Castro, to promote their yearly fund raising campaign for the Pediatrics Oncology. This non-profit institution helps children with cancer, and their families to cope with one of the most terrifying and unfortunate events: Cancer.
Translation
Man: There are moments we want to be endless.
Man: Then there are those that we want to end in a flash.
Man: But then there are those we wish they never happened.
Man: To tell you the, I believe that Joana will be back to her own herself.
Man: Help me believe that the future can be as good as the past.
ANNCR: The Fundação Rui Osório de Castro reaches out for your help so we can continually support the many children that need to be hospitalized in our oncological hospitals. Because just like Joana, there’s also Rita, and Pedro, and Guilherme, and Francisca, and Rodrigo, Catarina, João, … .
2015 - Nationa Hugging day
Last year we wanted to introduce the child cancer talk on National hugging day. So on the 22nd of May, this ad aired on national television. A child, at first seems lost, his comforted by other people. One by one, they entered to surprise her. It could be a father, a mother, a friend, a brother, sister or a stranger. One after the other they would step up and hug her, showing their support. Fortunately, these weren't her last hugs.
Translation
ANNCR: A hug can do so much more! Now it’s your turn. Support the Pediatric Oncology.
