One of the clients I handled was a US-based tour operator who specialized in travel to Italy, and one of my daily tasks was to maintain their Facebook page as well as their other social media accounts. In order to do this, I had to regularly post eye-catching and shareable custom graphics on the said social media channels, several times a week. I made use of stock photos that I was allowed to have, as well as the company's logo. Other than the daily posts, I also had to occasionally update the Facebook/Twitter banners and cover photos in order to promote upcoming events or newly-released whitepapers that the client released on a quarterly basis.
Sample Facebook cover photos
Sample custom promotional image used across social media channels
Samples of custom images used for regular social media updates. These images were meant to be both eye-catching and sharable in order to promote visitor engament and visibility.
A screenshot of just some of the many custom graphics that were created for the client.
