This was a brief done by myself and Jade Coleman. Our creative challenge was to inspire Fedrigoni’s clientele, and to eradicate any misconceptions of luxury paper being unaffordable.

Rather than detracting and obscuring from the quality of paper, we felt that minimalizing the amount of print would be suitable and distinctive. 

‘See with new eyes’ is a unique campaign that showcases paper in a creative and inspiring way. We wanted to take Fedrigoni’s users on a journey that explores the 
potential of their broad range of paper.

 

We were also awarded with a YCN commendation for this project.