• Add to Collection
  • About

    About

    Junior level graphic design class project revisited. Identity, Branding, and product line.
    Published:
Branding • Identity • Product Line  
..................................................................................................................................................................................
Flourish Art Supply -  fictitious Canadian paint, pigment, pen, pencil, and paper company. They also supply art things that don't start with the letter P. 
 

Stationary System 
..................................................................................................................................................................................

Business Cards, Letterhead, & Envelope Design for Flourish Art Supply.  
 
Everything about Flourish Art Supply is about creative energy, and expression though movement.  I communicate this through varied stroke width, color density and imperfect edges, to embody the fountain of creativity that flows though an artist when inspiration strikes.

Sales & Corporate Business Card Design
..................................................................................................................................................................................

Creativity, self expression, individuality--these are all important to an artist. Flourish supports and promotes those ideals.
 
However, Creativity can be messy, and messy isn't ideal when promoting your company and your business savvy. The Sales and Corporate business card design conveys that Flourish is a sleek, streamlined, and assertive company within the art supply market, in addition to supporting creativity, and free thinkers, and the arts. 
 
Acrylic Paint Starter Pack - 4.5 oz Tube Design. 
..................................................................................................................................................................................
 
Labeling with emphasis on simplicity and Clarity. Flourish stands behind the quality of their products and materials, the paint in the tube is the real star.  A sharp, striking, and uncluttered design was called for, the goal being to communicate what the product contains. Direct the customer to the product and the quality of the product will speak for itself.