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Chötkaya Vodka - is brand new russian vodka preparing to be manufactured. I was asked to think over the idea of it and make the whole design, including logotype, bottle & pack and a promotional web-site (http://chotkaya.ru) with a "moveyourmouse" interface.

In the beginning i had only the name "Chotkaya" wich means: clear, legible, accurate, exact, distinct - in russian. And below is what i made from this word.
So, here it is:
The pack (actually, there's 4 of them):
A sample billboard (also used on a web-site):
And a web-site video (http://chotkaya.ru - sorry, it's only on russian for now):
In Russia we never say "Na zdorovie" while drinking alcohol)