Surveys of BGSU students and staff revealed that University Dining Service had poor brand identity. Part of the problem was that some of the facilities had good theming and logoing and some had no logos or branding what so ever.

 

With that in mind I took it upon myself to create logos for facilities that were lacking.

Designs were based on the existing look of the facility, from choosing colors based on existing paint schemes, to the visual feel of existing directional signage.