Miriam Spivack 的個人檔案

Viral | Graduate Thesis

Miriam Spivack
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marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
 
 
Anti-Stress Campaign
Conducted on behalf of Pratt Health and Counseling to help students combat stress, learn about counseling services and share information with their peers. 
 
Campaign idea generation
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
 
 
Interactions make it easy to erase, control, tune out and reduce stress. Tips are revealed about how to get help.
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
Initial wireframing
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
 
The campaign encouraged students to 'deflate' stress by popping bubble wrap that covered a wall at school.
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
Students could also take a bubble wrap handout with them.
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
Students affixed decals to their keyboards as a reminder to be mindful of stress in order to control it.
On the back of the handouts is a prescription to get help from Pratt Counseling if stress becomes too difficult to manage.
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
 
 
Thesis Book
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
marketing Viral social marketing cause marketing Guerrilla marketing Health campaign health campaign thesis Thesis Book editorial Website stress Bubble Wrap Communication Design
Viral | Graduate Thesis
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Miriam Spivack 的個人檔案

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Miriam Spivack 的個人檔案
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Viral | Graduate Thesis

Viral | Disruptive Social Marketing for Health Communication is my thesis submitted in partial fulfillment of the requirements for the degree of 閱讀更多

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