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Viral | Graduate Thesis
 
 
Anti-Stress Campaign
Conducted on behalf of Pratt Health and Counseling to help students combat stress, learn about counseling services and share information with their peers. 
 
Campaign idea generation
 
 
Interactions make it easy to erase, control, tune out and reduce stress. Tips are revealed about how to get help.
Initial wireframing
 
The campaign encouraged students to 'deflate' stress by popping bubble wrap that covered a wall at school.
Students could also take a bubble wrap handout with them.
Students affixed decals to their keyboards as a reminder to be mindful of stress in order to control it.
On the back of the handouts is a prescription to get help from Pratt Counseling if stress becomes too difficult to manage.
 
 
Thesis Book
Viral | Graduate Thesis
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Viral | Graduate Thesis

Viral | Disruptive Social Marketing for Health Communication is my thesis submitted in partial fulfillment of the requirements for the degree of Read More
27
595
1
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives