Brand Equity represents an array of 13 leading Italian furniture and lifestyle brands. It was launched in 2014 with branches in Hong Kong and Shanghai. Brand Equity products include: Italian lifestyle furniture, bedding and home couture, bathrooms and accessories. kitchens, wardrobes and storage systems, doors and glass systems.
The logo symbol 'B' on 'BE' is the number '13', a subtle and clever nod to the 13 brands within Brand Equity. The font used is modern, beautiful and timeless - the same things to describe lifestyle furniture from Italy.