our task was to develop a logo for the holding company that would harmonise with the exclusive logos we had already designed for the st. moritz and kitzbühel branches of the company.
luxury is often symbolised through animals.
unfortunately, we did not manage to win through with our animalistic approach. instead we pursued a typographic approach sporting the initials r and s from the two founders of the company. this resulted in a signet-like design where the r and s were abstracted through subtraction.
typography: interstate black
colours: #1c1c1b and #868788