Over the last three years, Doublespace has been charged with creating the look and feel of NYRR's iconic Five-Borough Series. With the addition of Airbnb as the Brooklyn Half sponsor, Doublespace evolved this year's design to be more illustrative and include Airbnb branding while still staying true to its Brooklyn vibe. The conceit was then integrated into print and digital signage, activations, collateral, race bibs, medals, and all other race-related materials. Looking to create a borough celebration for both runners and the community, the Airbnb Brooklyn Half Pre-Party Presented by New Balance allowed runners to get their race bibs and t-shirts and for everyone to experience the sounds and tastes of Brooklyn. To bring the NYRR brand to life at the Pre-Party, Doublespace created an oversized, three-dimensional NYRR logo where partygoers became the runner, a graffiti wall where runners expressed why they Run for Life, and the NYRR Run for Life running wheel. Complete with local beers and food trucks, up-and-coming bands, and stunning views, it was an event not to be missed.
Airbnb Brooklyn Half Pre-Party Presented by New Balance
Airbnb Brooklyn Half Finish LIne