Urban Outfitters: Book Club
What could we do to promote the fact that UO sell books? Artist series bookmarks. Set of ten to collect. Free with every purchase of a book.
Each bookmark featured a mini profile of the artist. Work completed at Urban Outfitters Europe
Bookmark by Owen Gatley
Bookmark by Olly Moss
Bookmark by Michael Willis
Bookmark by Joe McLaren
Bookmark by Mike Lemanski
Bookmark by Jez Burrows
Bookmark by Jim Datz
Bookmark by Andy J. Miller
Bookmark by Jeffrey Bowman
Bookmark by Jim Stoten
Homepage
Project Page
Each bookmark design was available as a downloadable wallpaper
Social: We asked customers to 'Like' their favourite design on Facebook
Instore: Bookmarks were placed by the till points and in the media section
