Multi-Channel Digital and Print Campaign for the Legrand Adorne® Collection.
Direct Mail, Email, and Variable Data tools are used to drive traffic to Legrand's "Digital Engagement Center" – a fully responsive, custom, personalized webiste that drops in appropriate content based on the user's unique key code assigned to them. Depending on who is viewing the page, completely different offers, information, and content are visible and accessible based on that person's history with the brand, region, profession, etc.
Direct Mail, Email, and Variable Data tools are used to drive traffic to Legrand's "Digital Engagement Center" – a fully responsive, custom, personalized webiste that drops in appropriate content based on the user's unique key code assigned to them. Depending on who is viewing the page, completely different offers, information, and content are visible and accessible based on that person's history with the brand, region, profession, etc.
