WE tv is a bold, playful brand with a little bit of attitude. We are a bold, playful studio with a little bit of attitude. So when the channel asked us to help launch a series of co-branded content spots, we had an instant mind meld.
The “WE-quation” spots use WE’s graphic system and a pun-filled premise to promote brands like Manwich and Home Depot. Was this brand addition a successful calculation? You do the math! xoxxoxoxoxxoxo, And/Or.
Since WE tv is all about bringing people together, the “WE Love” spots were created to feel like a series of social recommendations from friends. We took inspiration from Vines, GIFs, and Instagram, threw in some emojis, hashtags, and vocal fry, and voila: we found ourselves fist bumping and ring blinging with trim bikini lines, whiter teeth, and a sandwich named The Triple Hog Dare Ya. As an added bonus, Kendra learned how to finger break and imitate Anna Kendrick.