For the branding project, Savvy carefully considered both specialties in order to convey a well balanced solution; photo and print. The graphic language subtly marks the difference between both through slight variations in the colour palette and the materials used. Both disciplines are tightly bound by the core identity in a clean and functional manner, working practically as an identifier and a container for the different projects they tackle.

 

Presently, photography is one of the most popular creative art forms found in any city, whilst good professional printing services are hard to come by. Focusing on the studio’s profound knowledge and understanding of both practices, the branding project extends their founding philosophy and their aesthetic values, making the link between cultural and technological factors obvious throughout the graphic system, being that these end up shaping creativity and its physical reproduction. Estudio Tampiquito’s branding ultimately conveys an aesthetic sensibility and an appealing vision of the world that surrounds us.