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    It's a television promo about a new christmas channel on Sky Italia
Sky Italy Promo Commercial 30"
Promo concept and Editing: Alice Pavesi
Motion Graphic concept and creation: Massimo Loiacono
Visual effects deadline: 24 hours using Adobe After Effects
It's Christmas time! Most of Graphic designers hate this period, me too...why? Every year we have to find a new Christmas design for our customers. It is not very fun but sometimes the secret is find the way to do something new to purpose. This time I tried to work around one of the Christmas symbols, "Christmas tree" and I built it with lights using particles and strokes. Nothing new but great for the result.     
Inspiration is everywhere, luckily that day i was passing through duomo square and I saw they were building this big christmas tree...I began drawing a stylized tree using vector mask and after I add particles to simulate something like "magic" snow...at the begininng i drew an iconographic tree using AE vector mask and after adding particles to simulate something like "magic" snow...