Bluenose is a venture-backed customer retention and analytics startup with a unique business model and an excellent track record in the industry. Their product offerings are quickly becoming known as the ‘gold standard’ of consumer usage and behavioral data reporting and analysis, and the company is growing at a rapid pace.

 

My team was engaged to work with Bluenose on developing a comprehensive brand strategy and web presence that would do justice to the quality of their offerings. We dove into the project by learning their business inside and out; we worked very closely with the senior staff and marketing team to understand what their technology did, how it impacted their clients, and why their current solution was failing them.

 

We were able to develop a fresh new layout, which included a rethink of their overall design language, new iconography, better navigation, and highly intuitive infographics to tell the prod- uct story in a way that is truly on par with the mission of Bluenose.