Dissecting the Lemon — The Power of Visual Metaphor in Advertising
This was my final project undertaken at the end of my second year. The brief asked to create a fictional exhibition design, based on an academic essay I had written during the year. The deliverables called for a unique view point of your chosen topic and to translate this tone of voice through various outputs such as a catalogue for the exhibition alongside contextualisations of the external gallery space for promotion of the exhibition. I chose to take an essay I wrote on the topic of the power of visual metaphors in advertising with particular reference to the New Advertising movement and Doyle Dane & Bernbach's iconic 1960 Volkswagen Beetle campaign and the Iconic "Lemon" advert. I designed a magazine to fit within the realm of advertising called "Dissecting the Lemon" which uncovers the successful formulas behind these iconic advertising campaigns that challenged its viewers
to think a bit differently.
Exhibition Entrance Space