Ilta-Sanomat is Finland's biggest tabloid magazine in both print & digital.

 

Our challenge was to create a campaign that would capture the interest of "young" people. Instead of marketing campaign we created a news broadcast concept called the KUPLA. In one week we had five live news shows that were hosted by famous Finnish videobloggers and Youtube stars.

Client: Ilta-Sanomat
Producer: Matti Markkola

Agency: Cassius, Helsinki, Finland

Creative Director: Erkko Mannila

Copywriter: Antti Tuominen, Axa Fahler, Erkko Mannila

Art Director: Tuukka Tujula, Hermanni Kanerva
AD Assistant: Vesa Markonsaari