Protex Hand Sanitizer

From a crafting perspective, it was crucial to show the bacteria through a scientific lens. We began the process with an every day object that kids interact with, such as a soccer ball or a toy block, and carefully built layers around the object to simulate natural bacteria growth in an organic way. 
 Specifically for outdoor materials, we recreated a medical lightbox and used it as a background for the illustrations. Outdoor materials were present in public environments where people are most exposed to bacteria, thus making the media impression highly relevant.
Protex Hand Sanitizer
11
217
0
Published:

Protex Hand Sanitizer

The consumer insight that inspired the brief was the fact that mothers are overwhelmingly concerned about their children’s health, yet they often Read More
11
217
0
Published:

Creative Fields