*This project is fictional, it does not truly belong to Adidas Originals.*
Concept:
#aocamo came from the idea “Adidas Originals Camouflage”, and the selling point of this new launch is "Stand out with #aocamo".
This idea came about from Adidas Originals' preposition, which is "Discover what you're missing". As the target audience are youths, normally, they wear camo to blend in with their surroundings because they lack self-esteem. But, with #aocamo, they no longer need to hide their true selves, but rather, gain self-esteem, and stand out!
Ambient
A large mirror along the MRT Station wall, with #aocamo jacket stickers pasted on it.
Banner Ad
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