Your City will Go Wild with National Geographic Channel.
The Zoo was born – the idea to transplant wild animals within street scenes to demonstrate a point, that diversity is wonderful and should be embraced.
Penguins waddle out of down the centre of the street like a fashion model; a hippo carries his bulk across a zebra crossing; in this world nothing is given a second glance. It’s a harmonious world in which everything is accepted and man and animal co-exist peacefully side by side.
To achieve the convincing effect, animals have been placed into the city scenes with the help of photo-manipulation, whereby we have seamlessly merged street scenes from his travels around Europe with animal photographs captured in zoos in South Africa and London.
Client:National Geographic Channel
Agency:DDB
Creative Direction:Yasser khalil
Senior Art Director:Yasser Khalil
copywriter:Mahmoud Hamed
Photographer:Lee Howell
