Colorectal Cancer has found its way to the top 5 most deadly cancer here in the Philippines.
Yet, it is actually the most preventable cancer; where 90% of it can be prevented when it is found early.
However, its symptoms do not appear until it is too late; when the cancer is almost at its final stages. Many people are also afraid and feel shame about its sensitive procedure.
With this, the team has come up with an advocacy campaign that will raise the awareness of
colonoscopy and the importance of undergoing in this procedure especially to those who at the age of 50.
Our plan is to strike early, by creating a primary target market of males and females from ages 40 to 60 years old;
the busy type of people who tend to overlook their personal health just because
they have more important priorities which are their family.
"You're Not Seeing the Big Picture"
"Don't Be Afraid Because You Can Prevent It"
This is the Creatives from our Colonoscopy Campaign for Advertising Practice 5 class.
BROCHURE OUTSIDE & CONTENT