Collision is Web Summit’s sister event in Tony Hsieh’s Downtown Project, Las Vegas. In four short years, Web Summit has become Europe’s largest tech conference attracting over 20,000 attendees from around the world.
Collision is our vision for a new type of tech conference in America. A meeting place for thousands of people who are both building the companies of tomorrow and managing the companies of today. 
 
Last year, 1500 attendees came from all over the globe including business leaders from Google, Microsoft, Facebook and Box. This year more than 7000 attendees interested in new ideas that are changing our daily lives came together and learned from the people shaping the future of the world, faster and further than any generation in history.
 
Collision took place in Pavilions 1 & 2 of The World Market Center, Las Vegas over 2 days — the 5th and 6th of May 2015.
 
A brand execution idea.
 
• A "collision" is an event in which two or more bodies exert forces on each other for a relatively short time.
• The Big Bang theory is the prevailing cosmological model for the origins of the universe.
 
The two sentences above were our core idea for the Collision Conf brand execution. We decided to build an easily executable system for Colllision 2015. We used only two main colours in the brand execution — yellow and black. 
The minimalistic forms developed for the brand work really well on large and small format artwork.