I was contacted to design a logo for a new innovative company called Resultex. This was their initial briefing:
"This is a company that delivers creative and innovative solutions. I want the logo to stand out and show people that we are an "idea" company without the mundane "lightbulb". Basically, Resultex is an idea company that actually implements results.
I want my company to stand out as professional but unbound by conventional professionalism.
I want my company to stand out as professional but unbound by conventional professionalism.
Essentially, capture the name as the solid, trustworthy and professional brand and support it with a logo that can balance the professionalism and novelty. This is why I chose your designs. They were professional but had an X factor that made them stand out. I am leaving a lot of control to you..."
So after some initial debates some sketches later, I came up with the logo design and concept:
I took the creative thinking process as it was a science experiment - we would put all the ideas in a chemistry bottle, mix it up real well, and all the new concepts would start to emerge from there! In this case the "L" and "T" from resultex create the chemistry bottle form which the colourful ideas emerge. And if you look closer you can see that all the colours/ideas are mixed inside the bottle, but when they emerge in colourful circle they are well defined - a metaphor for the creative process!
The client was extremely happy with the final result and this was is comment:
"Peter was a pleasure to work with. He was able to think out of the box and delivered an excellent design.
I'm so happy I chose him!"
