LiquidLab Landing Page

This is a landing page I created for LiquidLab,

a (virtual) boutique and privately owned cold press juice bar

offering their customers unique customized juices and smoothies.

This is a course project I worked on at General Assembly's Visual Design Course

UI ux visual design juice landing page simple minimal Header footer White modern

LiquidLab is a high-end, high-touch service that caters to selective and demanding

audience with a high-level expectation as to the quality of products and

services. LiquidLab wants to ensure that custorers see them as trustworthy,

intelligent, sophisticated, modern and accessible.

Target Audience

A visual representation of LiquidLab's target audience

LiquidLab's target audience are 30-45 year-old professional women, single or married with 1 child, with 120k+ income. They are usually health-conscious urban-dwellers. They crave for an upscale juicing option. For a closer look, please see this Pinterest board I created.

Competitive Landscape

I researched LiquidLab's competitors in the juicing market. Below is a summary of its main competitors' branding strategies. For a more detailed look at the competitive landscape, please see this Pinterest board I created.

Some of LiquidLab's competitors

Keywords

While this project is an individual project, I also had the opportunity to participate in some brainstorming and critique sessions with my fellow General Assembly classments. Below is a picture from one of our brainstorming session, in which we wrote down any word that we can think of to describe LiquidLab on the whiteboard. I learned a lot from both listening to other people's ideas and sharing my own. As you can see, we had quite a collection.

Whiteboard brainstorm session

Based on the group brainstorm session, my own research and analysis, I used the following words to depict LiquidLab's target audience, product, and brand identity.

Based on my research above, I decided on the following objective statement and design strategy. This serves as a roadmap for my design decision going forward.

Objective Statement

To establish LiquidLab as an upscale cold-press juice brand that represents a simplistic and modern way of life.

Design Strategy

Use fresh and simplistic visual elements, in addition to an effortless user experience, to create LiquidLab’s easy/modern lifestyle brand identity that appeals to high-income, professional, and health-conscious women.

Art Direction

To appeal to the urban and upscale target audience, I decided to go with a simplisitic look and feel. Also, since LiquidLab is natrual and health-conscious, the visual feel of the site also needs to be fresh.

Moodboards

With my objective statement and design strategy in mind, I explore a few moodboards. The first one, "Simplistic & Fresh", is the one that I finally decided to go with.