Kotex decided to launch a campaign to support its new slogan "28 days with you" in which they reinforced the idea that the female cycle lasts 28 days, not 5. And each of those days is equally important and different from each other. This way, we developed a 28-piece collection of works using 28 different materials, colors, techniques and concepts to highlight the importance and uniqueness each of those days.
"Today I feel creative"
"Today I feel like hanging out with my friends"
"Today I feel affectionate"
"Today I feel perceptive"
"Today I feel emotional"
"Today I feel like new"
"Today I feel talkative"
"Today I feel awake"
"Today I feel energetic"
"Today I feel fresh"
"Today I feel light"
"Today I feel optimistic"
"Today I feel confident"
"Today I feel like I'm in a good mood"
"Today I feel like going out"
"Today I feel beautiful"
"Today I feel sexy"
"Today I feel distracted"
"Today I feel amusing"
"Today I feel sleepy"
"Today I feel radiant"
"Today I feel like a queen"
"Today I feel relaxed"
"Today I feel like eating something sweet"
"Today I feel confused"
"Today I feel delicate"
"Today I feel overwhelmed"
"Today I feel indecisive"
