Bellini Nautica - Digital strategy for a luxury brand
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    Digital strategy for a luxury brand. www.bellininautica.it
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«Don't be jealous if we love your boat more than you do»
Starting from this simple concept we developed a full organic online strategy for the Customer in order to present their services and products. We started from a brand new responsive multilanguage site network which contains the different brands of the group Bellini Nautica. Great importance was given to photographic views of classic Riva boats and to panoramic views of the dockyard. Just a few weeks after the launch, thanks to the website and the new strategy, the Client obtained a fresh and new performing channel of direct sales.
The storytelling was an important pat of the website communication strategy. It was so important that we spent two days for a complete interview with the Client. We deeply wanted to get into the long history of Riva Yachts brand, from the Dolce Vita days until today, to show the great passion of our Client for these classic boats.
We create a great synergy among the different online channels of the brand: newsletters, blog, social media. We largely increased the fanbase, getting a lot of people involved with the brand.
We started crafting the digital communication strategy designing the website always keeping that strategy in mind.
Bellini Nautica - Social fanbase numbers a few weeks after the launch
We also created an e-commerce section of the network, dedicated to sale brand's merchandise.
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