10Cane Rum is an alchemy of classic elegance and irreverance, blending the raw beauty of Trinidad and the sophistication of France. 10Cane mixes with your favorite base, it is the redemption of the classic cocktail. Moët Hennessy, along with Tate Subler (formerly Fallon Brand Consulting), approached Werner Design Werks to create an authentic brand story, name and package for a yet-unnamed, super-premium, pure cane rum. After much research and exploration, the result was 10Cane Rum, a story and brand that are true to the product’s cultural soul and equal to the sophistication of Moët Hennessy.