Janata Bank Limited is a state-owned commercial bank of Bangladesh established in 1971 which is one of the oldest bank of the country. It’s been 44 years. And everything in the world is getting modern . Many brands are changing their look & Identity based on the current design trends. But things are quite different in Bangladesh.Many top brands and companies are still using their old form. Sometimes. Seems like, They don’t even have single idea of how important the Branding is for a Company.
Janata Bank is one of the many examples which are still using their old brand identity . In fact, they don’t have any fixed brand identity. Their logo, Typeface, Color changes randomly without any reason. and that’s why this bank cannot or hardly survive by competing with other Private or international banks.
So, we thought what if we make a rebranding concept for Janata Bank. We wanted to keep the concept of parallel lines and give it a slicker and smarter as well as a bit similar look, So that people can recognize or relate with the Old Janata Bank. We tried to create a perfectly measured logo whether the old logo has nothing to do with measurements or perfection.