Super Seed Snacks are a range of healthy seed snacks created by Good4U, an Irish company from Sligo. The challenge on this project was to create something that would stand out in the crowd of snacks available in the shelves of supermarkets.

We decided to go for a premium black with super bright colours to bring the products alive on the shelf and it worked very well. The figures represent activity, fitness and also the benefits of the product itself. The most important message of all - health and good for you - is transmitted by the logo.

Super Seed Snacks can be found in the shelves of Tesco in the UK and Ireland as well as independent shops in France and in The Netherlands.