Advertising Agency: Y&R Team Red - Istanbul
 
Creative Director: Ayşe Aydın
Creative Group Heads: Erkan Kaya, İlker Dağlı
Art Director: Efe Kaptanoğlu
Copywriter: Can Arabacılar
Illustrator: Nuray Güney
Director: Gözde Yetişkin / Random Works
Editor: Turgut  Erdoğan / 1000 Volt Post Production
 
"Write a different story"
Problem:
In Eastern Turkey people have very low income.
Most families can barely provide for their basic needs let alone afford their kids’ school supplies.
 
 
Idea:
Vodafone Turkey shoots over 60 TV spots in a year. That means over 120 pre-production meetings and
thousands of storyboard pages that end up in garbage. We, as Y&R Team Red Istanbul
couldn’t throw those pages away. We rebound them and turned them into coloring books and sent them to children in need.
 
Result:
32 different schools received the booklets. 600 kids received new coloring books.
10.800 pages came to life by children’s colorful imagination.
Team Red & Vodafone / Coloring Book Project
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