ALCATEL - LUCENT MILAN HQ
BRINGING TOGETHER OFFICES AND LABORATORIES
Alcatel-Lucent is a global company based in Paris that produces hardware and software for telecommunications.
With the aim of bringing together offices and laboratories in a new headquarter, Alcatel Lucent chose DEGW Italia to follow each step of the process as to create a vibrant, energetic, professional center. The physical branding phase tooks a great part of the project in order to design a real branded surrounding.
Create a colourful, functional, flexible, bright workspace able to foster both collaboration and privacy issues,
well aligned with business objectives and brand vision. Create a strong link among ALU and the country of Italy by the buildings naming:
each building has and italian inventor name. The choosen building palette is made up of four colours well matched
with the purple Alcatel - Lucent corporate colour.